About Us
We’re a multidisciplinary team focused on helping businesses find direction, build strong strategies, and grow faster.
Our Story
We got into paid media running campaigns for home service contractors. It worked, but the vertical felt like a ceiling. Pet care and direct to consumer ecoms was different.
Emotionally driven buyers, strong repeat purchase behavior, and brands that need an actual person who understood both the ads and the business behind them.
We exist because most direct to consumer brands are working with generalist agencies that treat them like account numbers. We built this to be the opposite.
Fully focused on one niche, accountable for real results. Canada-founded, working exclusively with US ecom brands.
David Caicedo
Founder & CEO
